Carlsberg announced the winners of the consumer promotion campaign ‘Live it LIVE’ amidst a grandiose event today afternoon. Carlsberg has made an ultimate dream come true via this once-in-a-lifetime opportunity for Nepali football fans to win a VIP hospitality all expenses paid trip to watch the UEFA EURO 2016™ live in France.
A total of 11 lucky winning coupons were drawn at the event by Mr, Biraj Maharjan, National Football Team Captain, Mr. Raju Kaji Shakya, National Team Coach, and Ms. Evana Manandhar, Miss Nepal 2015. Out of thousands of coupons, 1 lucky consumer and 10 lucky trade partners were announced.
The winning consumer will travel to France to watch Italy vs Sweden LIVE on 17thJune. The winner will present the “Carlsberg Man of the Match Award” and get to enjoy UEFA club hospitality. This lucky winner will also get a chance to take along one of his/her friends for the trip.
Trade partners will get the opportunity to watch Iceland vs Austria match LIVE on 22nd June and enjoy UEFA club hospitality. One of the trade partners among the 10 trade partners will also get a chance to give away the “Carlsberg Man of the Match Award.”
Philip Norley, Managing Director - Gorkha Brewery shared his excitement, “Every fan wants to be a part of this extraordinary journey and Carlsberg is raising the bar to provide the first-of-its-kind experience for our valued consumers and trade partners by providing them an opportunity to travel to France to watch the matches LIVE through our campaign “Live it LIVE- I would like to congratulate the winners.”
Baibhav Sharma, Head of Marketing - Gorkha Brewery sharing his enthusiasm also said, “We are thrilled to have delivered our promise by making this once-in-a-lifetime opportunity possible for the football fans of Nepal to watch the match LIVE in France. Congratulations to the winners.”
The two-month long campaign commenced in March and was activated in around three thousand outlets across Nepal.